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Launching a Green Product? Don’t Forget the Brand
Creating a brand often gets lost in the frenzy of launching a new product. Too often, brand is left on the back burner More here: Launching a Green Product? Don’t Forget the Brand
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Capgemini’s Top 5 Lessons for Implementing a Sustainability Program
From building the business case to focusing on what matters, John Hampson from Capgemini’s U.K. business unit shares the five key lessons he’s learned from implementing the company’s sustainability...
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